W3 Who What Where is a card-based storytelling game. Players take turns to draw cards from a deck into their hands. Their goal is to gather enough W3 cards (Who, What, Where, When) to allow them to spin a story about the printed object, event, location, and time. The players then need to play a Story card to tell the tale and win the game. Other cards enable players to stop a Story from being told, add on more goals needed for a Story to be successfully completed, and to trade cards with one another.