The object of this game is to accumulate 23 players, 1 coach and 125 points for your team. You accumulate players via the draft, Roselle's Rules, and trades. First you must purchase the franchise, then stock it with players. Real life player names are included (Ed Too Tall Jones, OJ Simpson, Gale Sayers, Joe Montana along with coaches like John Madden, Bill Walsh and George Halas.) Each player and coach has a different salary and adds a different value to your team.